{"id":759,"date":"2024-09-25T11:01:27","date_gmt":"2024-09-25T11:01:27","guid":{"rendered":"https:\/\/ulca.si\/?p=759"},"modified":"2024-11-27T14:51:24","modified_gmt":"2024-11-27T14:51:24","slug":"my-adidas","status":"publish","type":"post","link":"https:\/\/ulca.si\/en\/my-adidas\/","title":{"rendered":"My Adidas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Run DMC so leta 1986 izdali pesem \u201cMy Adidas\u201d preprosto, ker so radi nosili njihov model Superstar. V pesmi govorijo, kako bodo v svojih Adidaskah potovali iz geta po svetu in stopali na velike odre. Namen pesmi je bilo \u0161irjenje pozitivnega sporo\u010dila hip hop-a. Kmalu pa so pri Adidasu opazili nenadno rast prodaje Superstark, krivec pa je bila hip hop skupina Run DMC. Angelo Anastasio, iz podjetja, je pri\u0161el na koncert skupine v New York ter ni mogel verjeti svojim o\u010dem, ko je 40.000-glava mno\u017eica v zrak dvignila svoje Adidaske preden so odrepali My Adidas. Po tem nastopu je skupina sklenila z Adidasom pogodbo za milijon dolarjev. Profitiralo pa je tudi podjetje, saj so s podpisom pogodbe s hip hop skupino razbili stereotip konzervativne nem\u0161ke blagovne znamke.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Run DMC so leta 1986 izdali pesem \u201cMy Adidas\u201d preprosto, ker so radi nosili njihov model Superstar. V pesmi govorijo, kako bodo v svojih Adidaskah potovali iz geta po svetu in stopali na velike odre. Namen pesmi je bilo \u0161irjenje pozitivnega sporo\u010dila hip hop-a. Kmalu pa so pri Adidasu opazili nenadno rast prodaje Superstark, krivec <a href=\"https:\/\/ulca.si\/en\/my-adidas\/\" rel=\"nofollow\"><span class=\"sr-only\">Read more about My Adidas<\/span>[&hellip;]<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-759","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/ulca.si\/en\/wp-json\/wp\/v2\/posts\/759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ulca.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulca.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulca.si\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ulca.si\/en\/wp-json\/wp\/v2\/comments?post=759"}],"version-history":[{"count":2,"href":"https:\/\/ulca.si\/en\/wp-json\/wp\/v2\/posts\/759\/revisions"}],"predecessor-version":[{"id":917,"href":"https:\/\/ulca.si\/en\/wp-json\/wp\/v2\/posts\/759\/revisions\/917"}],"wp:attachment":[{"href":"https:\/\/ulca.si\/en\/wp-json\/wp\/v2\/media?parent=759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulca.si\/en\/wp-json\/wp\/v2\/categories?post=759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulca.si\/en\/wp-json\/wp\/v2\/tags?post=759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}